Founders building a presence
You know your business. You need a team to turn that knowledge into a clear story and a consistent presence.
Digital marketing & creative agency · Malaysia
Reach theright people.
Strategy, content and digital marketing for founders, growing brands and ambitious teams. A clear plan to get your business seen, understood and remembered.
Book a meetingFrom objective to outcome
Strategy & creativeSocial & performanceCampaigns & activations
What you can expect
A clear direction. A team to carry it through.
A strategy built around your business. Content planned, produced and published with purpose. Regular reporting that shows what worked and what we’ll improve next. We bring the moving parts of your marketing together.
Explore our servicesWho this is for
For businesses
with something
to build.
Brands ready for their next stage
You’re showing up online. Now you need stronger creative, a connected plan and a clearer view of what works.
Marketing teams with more to do
You have the ambition and the brief. You need a creative and production partner who can help carry the work.
What we do.
Five connected disciplines. One team to take your marketing from the business objective to the content, platforms and campaigns that support it.
We start with the business objective before creating content.
- Digital marketing strategy
- Social media strategy
- Competitor & market research
- Target audience research
- Content pillars
- Campaign strategy
- Monthly marketing planning
Good creative.
Real response.
Selected experience from our team’s previous professional work. A look at the thinking, content and audience response behind the projects.
MAL MY
Social strategy and planning, short-form video, interviews, behind-the-scenes stories, trends, event content and social media management.
TikTok
- Views
- 5.2M+
- Interactions
- 153K+
- Engagement rate
- 2.95%
- Followers
- +2,115
- Views
- 2.49M+
- Reach
- 356K+
- Interactions
- 63K+
- Followers
- +1,497
What we learned
Video-first content, familiar faces, behind-the-scenes moments, interviews and trend-led formats generated the strongest response. This let the content strategy evolve based on actual audience behaviour rather than assumptions.
RRQ Shop
Malaysia
Product content, short-form video, promotional content and campaign activations for a gaming audience. The objective: increase brand awareness and create engaging, social-first content around products and esports culture.
Product → Community → Entertainment → Conversion
Selected campaigns
Previous professional experience of our team.
L’Oréal House of Beauty
Beauty · Event · Social content
L’Occitane
Beauty · Lifestyle · Creator content
Selsun Blue
Beauty · Product content
Tsubaki
Beauty · Creator content
NBDY Perfume
Beauty · Creator content
Cornetto
F&B · Campaign content
Chipsmore × MLBB
Technology · Gaming · Product content
PETRONAS GP Malaysia
Motorsport · Event content
Made for
the feed.
Short-form work for esports teams, players and hosts, from MPL MY to the M7 World Championship. Tap a clip for sound, or open it on the platform.
8.3M+ views across 21 posts
2.4M views
“I have to win”
864K views
Giving thanks after the win
837.6K views
CG vs YG pre-match
731.3K views
Friends off the court
702.7K views
Amzziq sits SPM
653.9K views
Coach Rain meets Demonkite
415.8K views
Come back stronger
388.9K views
The coach learns Malay
369.8K views
From the bottom to the world stage
Photo post190.6K viewsInterview with Yanlord
182.2K views
“I really love working at CG”
166.8K views
Is MPL MY S17 the best yet?
62.4K views
Amzziq: from MAL to MPL
60.6K views
Week 2 interview with Ciku
56.5K views
CG × DRUM
49.5K views
Road to M7
44.9K views
Jersey signing with Grab
39.7K views
CG flag-off × DRUM
21.5K views
We will bounce back
18K views
Media day
10.5K views
Thank you for the prayers
Finura on Reels
View counts as shown on each post, November 2026.
Clear at every step.
From the first conversation to the next month’s improvements, you know what’s happening and when your input matters.
Understand & plan
We learn your business, define the direction and build a content calendar for your approval.
Create & publish
We handle production and prepare the content for each platform. You approve it before it goes live.
Measure & improve
We review the response against your objectives and use those findings to shape the next round.
Explore our seven-step workflow
- 01
Discover
We understand the business before creating anything: your audience, competitors, brand and objectives.
Business → Audience → Competitors → Brand → Objectives - 02
Strategise
We set the direction for the month or campaign: content pillars, creative direction, platform strategy, campaign objectives and KPIs.
A direction everyone can work towards - 03
Plan
We turn the strategy into a structured content calendar. Every piece has a concept, hook, message, CTA and platform. You review and approve the plan before production.
Concept → Hook → Message → CTA → Platform - 04
Produce
Our team handles the complete production process, from concept, script and storyboard to the shoot, the edit and your final approval.
Concept → Script → Storyboard → Shoot → Edit → Approval - 05
Publish
Approved content is scheduled and published to the calendar. We optimise posting times, captions, keywords, hashtags, covers and platform formats.
The right content, ready for each platform - 06
Analyse
At the end of every month, we review what performed, what didn’t, which audiences responded, which formats worked and which content drove action.
Turn audience behaviour into insight - 07
Optimise
The data becomes next month’s strategy. We keep testing hooks, formats, topics, CTAs and creative styles.
Strategy → Create → Publish → Measure → Optimise
The data from each month becomes the strategy for the next: strategy, create, publish, measure, optimise.
Explore partnership options ↗Measure what
moves your business.
Your KPIs follow your business objective. We track the signals that matter and use them to improve the next month.
- Awareness
- Reach, impressions, video views and brand visibility.
- Engagement
- Likes, comments, shares, saves and engagement rate.
- Growth
- Follower growth, audience growth and website traffic.
- Leads
- Enquiries, WhatsApp leads, form submissions and bookings.
- Conversions
- Purchases, sales, conversion rate and ROAS.
KPIs are agreed for your business. Views, followers, leads and sales are never guaranteed.
From inside the studioIdeas worth sharing ↙
Blog &News
Practical guides on strategy, content, social media and measuring what works.
Read the blogStart with a conversation
Your goals.
Our next
conversation.
Tell us where your business is now and where you want it to go. We’ll talk through the audience, the opportunity and the support you need.
What we’ll cover
- Your business and the people you want to reach
- What’s working, what’s missing and what comes next
- The right scope, approach and next steps
Introductory meetingCal.com
Find a time that works for you.
Choose from the available appointments. Your booking page will show the meeting details and send the confirmation.
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