
How to measure social media marketing without chasing vanity numbers
Followers and views are easy to count and easy to misread. Here is how we connect social media reporting to awareness, engagement, growth, leads and sales.
Read the articleSeventhStudio Journal
Practical thinking on strategy, content, social media and measuring what works.

Followers and views are easy to count and easy to misread. Here is how we connect social media reporting to awareness, engagement, growth, leads and sales.
Read the articleGuides and lessons from planning, producing and measuring content for Malaysian brands.
Different businesses need very different amounts of work. A practical guide to matching a monthly marketing package to your stage, goals and team.
Random posting produces random results. How we use five roles, attract, educate, connect, convert and retain, to plan content that moves people towards a decision.
Good Reels, TikToks and Shorts are planned before the camera comes out. A practical structure for scripting short-form video that people watch and act on.
Discover, strategise, plan, produce, publish, analyse, optimise. What happens at each stage of a monthly content partnership, and where your input matters.