When businesses ask us "how much does social media marketing cost?", the honest answer is "it depends on how much work your goals need". A business that needs a consistent, professional presence needs a very different amount of work from one that wants a full external marketing team running ads, campaigns and influencer activations.
That is why our packages use "from" pricing. They give you a clear starting point, and your proposal confirms the exact scope. This guide explains how to choose between them.
First, be clear about what you want to change
Before comparing deliverables, decide what you want marketing to do over the next six months. Most businesses fall into one of three situations:
- You need to show up properly. Your social channels are quiet, inconsistent or don't reflect the quality of the business. The priority is a professional, consistent presence.
- You are ready to grow. You are already posting, but you want more reach, a bigger audience and more qualified enquiries.
- You want a marketing team without hiring one. You need strategy, production, advertising and campaigns working together, and you want a partner to run it.
Those three situations map to our Essential, Growth and Scale packages.
Essential: a consistent foundation
From RM2,500 per month. For businesses that need a professional and consistent digital presence.
Essential includes 6 content pieces a month, produced from one or two on-location shoots, across up to 2 platforms. We handle the content strategy, monthly calendar, concepts, scriptwriting, production, editing, captions and scheduling, with a monthly performance report and 2 revision rounds per piece.
It suits businesses that are building their foundation: a clear look, a regular rhythm and content that represents the brand well. The objective is consistency and a stronger brand presence, not rapid scale.
Growth: more content, more reach, more enquiries
From RM4,500 per month. For businesses actively looking to grow their audience, enquiries and online presence.
Growth moves to 12 to 16 content pieces a month across all your platforms, with weekly production and publishing. On top of strategy and production, it adds photography, community management, trend and competitor research, campaign planning, monthly analytics and ongoing strategy optimisation, with 3 revision rounds per piece.
The biggest difference is not just volume. It is the feedback loop. With weekly content and active community management, there is enough activity to learn what works and adjust quickly.
Scale: an external marketing team
From RM7,500 per month. For established businesses looking for a dedicated external marketing team.
Scale includes 16 to 24 or more content pieces a month and brings in the parts of marketing that sit beyond organic content: paid advertising management, campaign development, KOL and influencer activation and lead-generation strategy. It also includes a monthly strategy meeting, unlimited revisions and on-camera talent from our team if you need a face for the content.
We recommend a 6-month growth partnership for Scale. Advertising, campaigns and audience building compound over time, and six months gives enough room to build, measure and improve properly.
When a custom proposal makes more sense
Some businesses don't fit a monthly package neatly. Education institutions, e-commerce brands, F&B groups, corporate companies, property, healthcare, hospitality and events often have specific objectives, approval processes or seasonal peaks. Product launches and large-scale campaigns are usually scoped as projects.
In those cases we build a custom proposal. Pricing depends on the scope, platforms, production requirements and campaign objectives.
Questions to ask before you choose
- What is the one outcome that matters most in the next six months? Visibility, enquiries and sales need different levels of support.
- How many platforms does your audience actually use? Being excellent on two platforms beats being average on five.
- Who will reply to comments and messages? If nobody on your team can, community management matters.
- Will you run paid advertising? Organic content builds trust. Advertising controls reach. Many growth goals need both.
- How quickly can you review and approve content? Faster approvals mean more content can go out on time.
What isn't included in the price
Advertising media spend is always separate from our management fee. Any third-party costs, such as influencer fees on larger campaigns, are scoped in your proposal so you can see the full budget before you commit.
If you are unsure where you fit, that is normal. Compare the full details on our packages page, read how we measure results, or book a meeting and we will recommend a starting point based on your goals.